Friday, 13 November 2009

Textual Analysis Of a Teaser Trailer

‘Lesbian Vampire Killers’

‘Lesbian vampire killers’ Released in 2009 is a British Action comedy Horror directed by Phil Calydon and produced by Steve Clark-hall. The teaser trailer itself is about fifty-one seconds long highlighting the theme of the film being ‘Vampires’ that are ‘Lesbians’ that kill people, hence the title ‘lesbian vampire killers’
In some ways the teaser could be argued that it shows conventional methods of a horror comedy but in other ways it breaks conventions by the content of the trailer. In terms of the teaser, when comparing this particular teaser to other ‘Comedy horrors’ I noticed that most of them do not have a voice over which leads me to believe it was intentionally used to create a sarcastic tone to the teaser and therefore is a useful tool to enhance the audience's understanding of the plot.
The Genre features are in many ways reflected in the Mise en scene of the video. Most comedy horrors exaggerate or over use what standard horror movies use to attract audience attention; blood, gore and tense scene’s. The setting for ‘Lesbian vampire killers’ appear to be a woodland like area, solitude from man made buildings which immediately creates a tense atmosphere due also to the use of low key lighting.
The costume worn by the main actors look casual and laid back, connoting everyday life however, in clip 0:46 where one of the main characters says “what are the chances” one of them are shown to have a back pack implying maybe they are campers or travellers.










In comparison to what the ‘vampire killers’ wear which appear to be long thin materials of clothing creating an image of sensuality and sex appeal. This juxtaposes with the real world and the surreal world which consists of ‘vampire killers’.

In some aspects the representation of women does not fit in with the genre of comedy horrors. Women are more likely to be represented as the ‘helpless victim’ in many comedy horrors for example the scene in ‘scary movie 1’ where the cheerleader is the victim.


In comparison to ‘lesbian vampire killers’ who show women to be more dominant and a key feature throughout the teaser which leads me to believe it’s the same in the follow up of the film. Most camera shots of the women are close ups to medium close ups, especially where there is a clip showing two women kissing, 0.27.

Given a ‘15’ certificate I can say that the demographics for the teaser probably mainly applies to young boys and men due to the women in the teaser to be portrayed as Lesbians but also to young women who may be homosexual or even to those who are heterosexual. However, strong religious believers who do not agree with same sex relationships or any other form of relationships may not be very keen on seeing the teaser to eventually see the film due to the content. Therefore, I think the intended target audience is for people who are quiet open minded or do not follow strict religious believes.

The trailer moves along at a medium pace allowing captions and voice over’s to me shown. The teaser starts with the company logos of ‘Momentum pictures’ which holds for two seconds and then ‘AV pictures’ which holds for one. Momentum pictures are best known for their films like ‘Lost in translation’, ‘The illusionist’ and the recently released film ‘Dorian Gray’ a Drama based on a book. ‘AV’ on the other hand is a smaller production company who only co-produced ‘The lesbian vampire killers’.
5 seconds into the teaser trailer, small details about the release date and the content of the film is released though the captions and the voice over. The pink san-serif font in the trailer represents the main theme; women vampires.



The cuts in the trailer are made by the captions which break down the pace in which extracts from the film are shown to the audience. The build up to the name of the film is generally quiet slow up until 0:37 where the music changes from a low tempo to a faster one, sounding like an electrical guitar. A small pause in the sound effects are made at 0:35 only showing dialogue of the main character revealing the name of the film, then as the sound effects changes the voice over at 0:37 saying “well what else are we going to call it?” creates humour as the narrator is directly addressing the audience. This method is particular amusing because it is in some ways uncommon, this form of interaction with the audience is colloquial, and automatically forms a relationship with its target audience.

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