We decided to go about getting feedback from people differently rather than the usual questionnaires. As a group we went to central London with our poster and a video camera and ask members of the public what they thought of the poster.
Before going to central London we had to think about the details:
Details of the audience research:
- What questions are we going to ask ?
- In what way/ order we would conduct the interview - keeping it short and sweet - also getting there permission
- Would the way we are dressed / presented make the public want to talk to us.
- Instead of telling members of the public personal details such as college etc. An idea is to create a false company that you are collecting audience research for as they may release this film.
The disadvantages of doing filmed audience research are:
- Not everyone is going to want to talk to you.
- Some people don't like the idea of being filmed
- the location could be very noisy so you may not be able to hear the interviewee when the interview is played back.
The advantages of doing filmed audience research are:
- People have the chance to explain the reason for the answer they gave to a question
- You are able to see the different types of people we interviewed
- given permission is shown by them allowing us to video them
However after reviewing our research we still decided to questionnaires aswell.
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